Video Replays Major Industry Event
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04/12/13 | Video Replays Major Industry Event
Recently back from a conference shoot with a leading pet food company, our editors have been busy cutting 16 hours of footage to ensure an accurate representation of the speakers (including Mary Portas), workshops, factory tours and delegate reaction.
Increasing participation in an industry event by creating a video for online distribution is an important tool for any business wishing to get a greater return-on-investment.
The costs of setting up and running conferences and workshops, particularly if they are one-offs or irregular, can be eye watering, so upping footfall through post-event participation is a way to offset some of the costs per capita.
And this is where Mendip Media can help by producing video of the event itself or a pacey film to show the highlights.
Not only will these elements flow in a timeline reflecting what happened on the day, but shorter features will be re-versioned to stand alone on the company’s website and in its social media feeds.
“Filming events does not necessarily mean verbatim replication of every detail,” comments Mendip Media’s Production Manager, Priya Purmanan. “In our experience some clients want an upbeat summary of the day, whilst others want a more representative video of speakers and delegate reaction. We’re well placed to advise on both approaches.”
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