News
25/01/12 | Go Outdoors on the Moors
Outdoors specialist retailer, Go Outdoors has committed to using video to push online sales in a tough trading environment. And Mendip Media will be producing them.
“We’re going to commission hundreds of product and know-how videos, “ says Managing Director, John Graham.
In a week of spectacular autumn weather, Mendip Media filmed the first twenty products on the moors of the Peak District and they were online in time for the Christmas rush. So far the viewing figures support Go Outdoors assertion that well targeted video increases sales.
The videos will be seen online and in store with a heavy emphasis on mobile accessibility.
“This is a great partnership for us" comments Managing Director Nicky Robertson, “it’ll test our ability to produce multiple videos to the highest standards out in the wilds come rain or shine.”
