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15/02/10 | Honda Commission Product Film

A new video to promote a new product is on the cards for one of the world’s biggest brands.

Honda has commissioned Mendip Media to produce a promotional film to demonstrate how the consistency and quality of its engines helps customers in the home and garden. The film will be shown at presentations and point of sale across Europe.

Scheduling and storyboarding is underway, with filming planned for late May.

Cinematic in scale, with music and graphics to underscore core brand values, Honda believes this foray into product video will give it an edge in a competitive market.

“We’re delighted to be working with such a great company,” says director, Nicky Robertson. “The brief is very clear; to produce something that reflects the technical achievements of the Honda engine.”
 

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