Web Copy

Make no mistake, writing for the web is completely different to writing for brochures and sales letters. While there needs to be synergy between the written elements of all communication channels, the web has specific needs for copy – there are simply more things to bear in mind.

Detailed keyword research, based on the searching habits of your customers, should almost always inform the structure and content of the copy on your website – not just the prose, but the menu titles, page URLs and hyperlinks.

With plenty of experience in writing for the web, we can help you craft the perfect copy to benefit the SEO of your site and draw in customers, while retaining your established corporate voice.