As engaging as its contents might be, a leaflet through the door is much, much less likely to be read now than it used to be. It's because we're all too busy to read these things. Instead, we're looking for convenience information - like convenience food, it's easy to find, quick to digest and available at any time and anywhere.
That's why videos are proving so popular amongst political campaigners. A simple, concise message can be delivered on any computer screen at any time, in less than two minutes.
Mark Garnier asked us to film and produce a video for him. Now others, all over the country, are doing exactly the same thing.