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Cosyfeet
In the past 3 years, Somerset entrepreneur David Price has built a series of highly successful footwear businesses. This case study shows the amazing transformation in his profits as a result of embracing the web as a major sales platform.
Yet in 2005, David Price notoriously spurned online marketing and sales, saying "the web it will never work in my line of business". He was persuaded to take a serious look at his website as an ecommerce option and as a result has become a leading expert on e-retailing.
His websites make in excess of a hundred thousand pounds a week.
This video case study has been used by Connecting Bristol & Business West to demonstrate to other businesses what can be done by developing multi-channel retailing as a strategy.
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