Super Chef: The Super Product

One of Lakeland’s high rollers, Super Chef is a consistent seller and for that reason it gets a longer promotional video than Lakeland’s standard products.

As a versitile, multifunctional product, the video really helps to demonstrate its many uses.

Lakeland’s website copy says, “it’s like having a buddy in the kitchen!”, and we aimed to give the look and feel of the video a friendly, warm tone with lots of information