In 2009 Peugeot launched a brand new ‘Verve’ range consisting of 107 Verve, 207 Verve and 307 Verve. To coincide with the launch, we developed the idea of Video Brochures to showcase the features of each aspect of the cars.
Featuring the independent motoring journalist Jason Barlow, we filmed three full Video Brochures – for the 107 Verve, 207 Verve and the 307 Verve – across 2 days.
Thwarted by snow, we had to change locations from the glamorous Millbrook racetrack setting to a more prosaic track in Surrey at the last minute. For the second day each car was shot in a studio.
This Video Chapter focuses on the ‘Design’ features of the car.