Bond Ezine Promotion

Phase Two: Bond Performance at Westfields, London

Once we had launched the 308 CC campaign taster, Peugeot signed the string quartet Bond to promote the car and commissioned a new arrangement of Vivaldi’s Four Seasons.

We filmed the group performing the new Four Seasons arrangement live at Westfields Shopping Centre in London. We then edited the whole performance into a concert which was shown on huge plasma walls at shopping malls around the country to promote the car.

This video is the highlights version of the concert used on the Peugeot website and for Rapport, the Peugeot Ezine.

It was also selectively seeded through social media channels. 

The full performance was shown in all Peugeot's showrooms in the UK. If you want to see it let us know!