PR 2.0

PR has changed.

We work closely with journalists, writers and press agencies to ensure that the press releases we write on your behalf become articles that the reach the people you want.

But we also regard PR as being online. Most articles need re-writing to help people find them easily through Google. They need extra tools and incentives to encourage sharing within communities.

We can manage your traditional PR 1.0, where information is pushed out to the media and those who consume the media, but we can also add PR 2.0, where the aim is to encourage others to share your story with friends, online and offline.