Social Networks
By definition, having a presence on social media platforms creates more ways for consumers to interact with brand and builds awareness, ultimately boosting sales.
Twitter is good example, and one that has received a lot of coverage of late, thanks to use by brands such as Dell and Moonfruit for example. It’s a great way of communicating ideas, products and services with a large audience that has actually signed-up to receive information. Here's more about what we do with Twitter.
Facebook is particularly good at encouraging discussion around individual product launches and creating a following for branded products - Marmite has used this to great effect. More here.
Social media does not stand-alone as a marketing activity and does require a proper strategy, but it can get information to a lot of people very quickly and cost-effectively, as well as benefitting SEO.