Ecommerce
 



This product video is part of our output for GO Outdoors. It shows a high end climbing boot and is one of the many ecommerce videos including clothes, accessories and camping equipment we make for the company. 


Ecommerce video is very specific marketing format. Created to sit in an ecommerce web page and to complement the other sales content, including product photographs, copy and graphics, ecommerce videos are generally short demonstrations of a product in action.

Ranging from gadgets and domestic solutions through to fashion, software, machinery and services, there is no limit to the type of demonstration video can work for on an ecommerce website.

Video demonstrations not only improve a buyer’s understanding of the offer, but with the right treatment they build trust between the consumer and seller and increase the effectiveness of the brand message.


*40% of customers in a survey of 8000 said that web video produced by Mendip Media had made their minds up to buy from a Lakeland ecommerce page [Lakeland Analytics 2011]

 

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