Business in Somerset is annual conference for business leaders in the area.
Often over-subscribed because it is a key event for both public and private sector decision makers, organisers were keen to share its content with an online audience.
Participation in the event rose four-fold in the two months following event as a result of making it available online, and even today monitoring of the statistics show that the conference is still being accessed.
Recording and archiving the Business in Somerset annual conference meant organisers were able to report a per capita reduction in costs as well as a carbon neutral footprint.