Genetix supplies imaging and analysis equipment to pharmaceutical and medical companies.
At over a million pounds a machine, the company needed a clear video demonstration of key sales points to show industry specialists what difference cell analysis equipment like the GSL120 makes to efficiency in digitising information from cell slides and reducing diagnostic times.
Filmed without voiceover to allow the Genetix sales team to use the video in presentations, the film is used to help sell this highly specialised equipment around the world.