Viral

Is it a buzzword or is it a lightening quick marketing triumph that flashes around the globe in a blaze of glory?

Virals, as the name suggest, are pieces of ONLINE content, usually video, that self propagate as they are sent from person to person like a contagion.

Their triumph, when they work, is that everybody talks about the content with a minimum of extra marketing effort. And EVERYBODY can be millions and millions of people.

The best virals are the unexpected hits that come from leftfield; they engage spontaneously with a mass audience on an emotional level. Expect real shock, controversy & humour.

But virals MAY be manufactured with a great creative team, bravado and buy in from the client and a properly budgeted campaign to seed them into social networks.

Viral videos can CAUSE an overnight sensation and rocketing SALES.