Into Somerset, the inward investment agency for the county, wanted a quick hit, instantly appealing 'viral' video that would show well know 'winners' from the area feel passionate about where they come from.
From actress Sarah Parish to Glastonbury Festival guru, Michael Eavis, celebrities and public figures from sport, culture and business took part in endorsing Somerset.
The video includes ordinary people like students, climbers and families who highlight the aspirational offer of a 'great place to live, work and get on'.
With hundreds of hits a month, the video is doing good business for Into Somerset; spreading the message.