After Bosideng What Next?

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Chinese fashion retailer Bosideng has recently opened a store on South Molton Street in Mayfair.

According to Jones Lang LaSalle this is just the start of a potential flood of Chinese fashionistas wanting to use the UK as a springboard into the European market.

The news comes as little surprise. During my trip to China in November as a delegate with the first South West UK Trade Mission in 80 years, I found the fashion sector is well developed and looking for an outlet in Europe.

Stylish, modern and well tailored, the look and attitude of some of the major Chinese fashion retailers may well set the tone in 2013.

And in order to take advantage of the meetings we had with a number of fashion house, this month we’re back to Hangzhou in the Yangtze River Delta region to discuss ecommerce options into the European market with the full range of online video advertising thrown in.