Now that we’re in overdrive after a rotten summer of kicking our heels and watching the rain come down over a Britain sent dizzy with Olympic distraction, the hard fact of balancing delivery with refreshed creative input seems impossible.
Video needs vibrant ideas not only to make it the best marketing tool it can be, but also to keep the creative team buzzing.
When the grind of producing video, even if it is bespoke, becomes so processed in order to keep to the deadlines set for us, then it requires some planning to keep the spirits high and the determination alive to put every creative effort into the next set of videos.
So we’ve set aside a morning a month to watch our output together to learn from our mistakes, congratulate ourselves when something really works, and we’re viewing the video made by people we respect to see how we can do better.
This is, without doubt, time well spent!