Following the news that hundreds of British Airways staff are to go on strike, the company’s chief executive has commissioned a video.
In it, Willie Walsh speaks directly to the camera, condemning the strikes and setting the record straight about BA’s commitment to its passengers.
It’s not what you’d usually describe as a viral video – there are no clever motion graphics, it hasn’t got a punchline and it doesn’t even involve a skateboarding teenager performing a stunt.
But viral it is – it’s on YouTube and BA’s website and nowhere else. Except here…[youtube=http://www.youtube.com/watch?v=GjSkWB_B1hQ]