We’ve recently completed our first training session for specialist science journalists from the Institute of Physics.
The morning workshop was great fun, but it took some preparation. We were in front of our peers and we knew we’d be judged journalist to journalist.
The IoP now sends its print journalists out to record video interviews with some of the world’s greatest scientists; it’s an inevitable result of the convergence of media forms into multi-media channels that are distributed by the Internet.
This is nothing new.
Bimedia – the convergence of TV & radio – was happening when I was at the BBC. We’d get sent out to do TV news stories and strip the audio off for the tea time radio show.
So it seems the Internet has brought what was the busy world of broadcast media into the hands of a wider journalist community. We’re all being called on to multiskill and work across disciplines, which means training is not a nice to have but a central requirement.