Video Production at Scale: Maximising Production Efficiency Whilst Retaining Quality
The word online is that in 2020 business video will become more important for … well for just about everything…
Improve Sales With Excellent Visual Strategies
Video, more than other marketing content, needs to prove its worth because usually it costs more to produce. Why? Because…
How Video Authenticates Provenance
When is a sausage not a sausage? And why can video help the true sausage vendor get the message through…
Does Product Video Impact Sales?
https://www.lakeland.co.uk/72388/Lakeland-Pasta-Machine-Chromed-Steel Marketing marmite Is video a powerful influencer in consumer purchasing decisions or is product video an expensive red-herring? Given…
Video Is More Than a Marketing Tool
For years now I’ve blogged about video as one of the most versatile and important content engagement tools for marketers.…
Does ‘in-housing’ content production bring home the bacon?
It seems everyone from Unilever to Lego is at it. Rationalising outsourced agency relationships. And bringing a lot – and…
How Does Video Support Digital Innovation?
Can we imagine the online world without video content? Once upon a time not so long ago video on the…
Photography Equals Video – Think Again
A video is a moving photo, right? Wrong. Oh so wrong. Professional photographers and videographers know this. But clients commissioning…
Which video?
The term ‘video’ has loosely come to mean any video type from high-end movies to user generated Snapchat selfies. That…
Video Dissected
Video production is a rapidly growing sector. Those of us working in it have a duty to explain the complexity…
Food Stories – Why Food Videos Are Marketing Magnets
What is it about photography and video that keeps us all riveted to images of food? I’ve written before about…
Video Strategy – Why Bother?
Without going into all the statistics on why video is a must have in any marketing strategy whether for online…