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Video

Thank God for Online Video

5th January 2021
Thanks to Innovation The reaction of governments around the world to lock down society in an attempt to contain the…
Product Video

Video Production at Scale: Maximising Production Efficiency Whilst Retaining Quality

6th December 2019
The word online is that in 2020 business video will become more important for … well for just about everything…

Improve Sales With Excellent Visual Strategies

31st October 2019
Video, more than other marketing content, needs to prove its worth because usually it costs more to produce. Why? Because…
Provenance Food

How Video Authenticates Provenance

5th September 2019
When is a sausage not a sausage? And why can video help the true sausage vendor get the message through…

Does Product Video Impact Sales?

19th August 2019
https://www.lakeland.co.uk/72388/Lakeland-Pasta-Machine-Chromed-Steel Marketing marmite Is video a powerful influencer in consumer purchasing decisions or is product video an expensive red-herring? Given…
Video Is More Than a Marketing Tool

Video Is More Than a Marketing Tool

17th July 2019
For years now I’ve blogged about video as one of the most versatile and important content engagement tools for marketers.…

Does ‘in-housing’ content production bring home the bacon?

25th June 2019
It seems everyone from Unilever to Lego is at it. Rationalising outsourced agency relationships. And bringing a lot – and…

How Does Video Support Digital Innovation?

10th June 2019
Can we imagine the online world without video content? Once upon a time not so long ago video on the…
Visual Communication

Photography Equals Video – Think Again

22nd May 2019
A video is a moving photo, right? Wrong. Oh so wrong. Professional photographers and videographers know this. But clients commissioning…
Choosing a Video Type

Which video?

13th May 2019
The term ‘video’ has loosely come to mean any video type from high-end movies to user generated Snapchat selfies. That…

Video Dissected

29th April 2019
Video production is a rapidly growing sector. Those of us working in it have a duty to explain the complexity…

Food Stories – Why Food Videos Are Marketing Magnets

17th April 2019
What is it about photography and video that keeps us all riveted to images of food? I’ve written before about…
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LATEST POSTS

Video

Thank God for Online Video

January 5, 2021
Product Video

Video Production at Scale: Maximising Production Efficiency Whilst Retaining Quality

December 6, 2019

Improve Sales With Excellent Visual Strategies

October 31, 2019

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