Thank God for Online Video5th January 2021Thanks to Innovation The reaction of governments around the world to lock down society in an attempt to contain the…
Video Production at Scale: Maximising Production Efficiency Whilst Retaining Quality6th December 2019The word online is that in 2020 business video will become more important for … well for just about everything…
Improve Sales With Excellent Visual Strategies31st October 2019Video, more than other marketing content, needs to prove its worth because usually it costs more to produce. Why? Because…
How Video Authenticates Provenance5th September 2019When is a sausage not a sausage? And why can video help the true sausage vendor get the message through…
Does Product Video Impact Sales?19th August 2019https://www.lakeland.co.uk/72388/Lakeland-Pasta-Machine-Chromed-Steel Marketing marmite Is video a powerful influencer in consumer purchasing decisions or is product video an expensive red-herring? Given…
Video Is More Than a Marketing Tool17th July 2019For years now I’ve blogged about video as one of the most versatile and important content engagement tools for marketers.…
Does ‘in-housing’ content production bring home the bacon?25th June 2019It seems everyone from Unilever to Lego is at it. Rationalising outsourced agency relationships. And bringing a lot – and…
How Does Video Support Digital Innovation?10th June 2019Can we imagine the online world without video content? Once upon a time not so long ago video on the…
Photography Equals Video – Think Again22nd May 2019A video is a moving photo, right? Wrong. Oh so wrong. Professional photographers and videographers know this. But clients commissioning…
Which video?13th May 2019The term ‘video’ has loosely come to mean any video type from high-end movies to user generated Snapchat selfies. That…
Video Dissected29th April 2019Video production is a rapidly growing sector. Those of us working in it have a duty to explain the complexity…
Food Stories – Why Food Videos Are Marketing Magnets17th April 2019What is it about photography and video that keeps us all riveted to images of food? I’ve written before about…