So I thought they were only ever a tool to get you from A to B, but having been dragged into the subject of cars I now know that I am sorely wrong. To some, and I contend mainly the bloke part of the population, cars are passion, pleasure and sheer joy.
And this means there’s a huge appetite for car related stuff in social networks, on TV and along magazine shelves. Note the massive hit rates which even the simplest of car videos get on social networks.
Andy’s video below has had nearly quarter of a million hits!
People seem fascinated by engine sizes, fuel efficiency, design and all the celeb that goes with fast, sexy and impossibly expensive cars doing impossible things.
Is this a bad thing? Not at all, it’s a hobby; from doing up old wrecks a la Chitty Chitty Bang Bang to following F1, there’s a cohort of the most unlikely folk who are into cars big time, most of the time.
And that’s why car companies shell out millions to make car ads; it’s the one area of advertising spend that hasn’t diminished in these straitened times. Keeping one step ahead of the competition is as vital to the car makers as oxygen.
So sit back, fasten your seat belt and get ready to take a spin through Mendip Media back catalogue of car videos made for Peugeot