MedicAnimal is a leading online pet healthcare retailer.
Ever mindful of its responsibilities as a supplier of veterinary products, MedicAnimal asked Mendip Media to explore ways of helping pet owners understand how to better look after their animals’ health.
Recruiting a professional vet as presenter and a willing dog, Mendip Media produced bite-size videos to help pet owners perform straightforward health checks and basic welfare procedures like grooming and teeth brushing at home.
To achieve cost efficiencies, the output was conceived as part of a multiple video shoot that allowed for the production of 4-5 presenter-led videos in a single film day.
With its sales increasing every year, MedicAnimal’s marketing investment in online advertising is paying dividends in a highly competitive sector.