Videos that change behaviour and inform better wellbeing are what Imperial College NHS Trust hope to achieve with bespoke video content to help improve staff welfare.
Responsible for 3 of London’s biggest hospitals with over 10,000 employees, the NHS Trust needs to make staff aware of the wellbeing programme on offer to help improve health and morale amongst the workforce.
The fitness and wellbeing range of videos commissioned by Imperial College Healthcare are designed to show staff what is available to assist them to manage their health in the workplace.
Over a period of a year Mendip Media created a range of videos that inspire hospital employees to explore the wellbeing services on offer in the Trust.
The videos present the benefits that using the gym, practicing yoga and taking part in organised walks have brought to the participants.
From a porter to an ICU doctor, the case studies follow a variety of hospital staff as they use the wellbeing facilities.
Their testimonials demonstrate that the activities on offer relieve stress and have a positive effect on health.
The video was seeded into Imperial College Healthcare’s social media platforms as part of a more general campaign to promote wellbeing services.
In its first week, the video had over 25,000 views; activity on Twitter relating to the video showed that Imperial College staff were sharing and commenting. This activity alone was demonstrably greater than previous copy-based wellbeing promotions.
The success of the film led to a monthly ongoing contract.