Video that promotes tourist destinations in China is used by tour agents and local government authorities keen to get hold of the tourist dollar.
The tourist trail in China is well-known and well filmed. But until now it has been limited. Now the Chinese government is keen to open less familiar destinations to foreign tourists.
Well frequented by Chinese visitors, these locations require fresh video promotion specifically aimed at the Western market.
Video montages of beautiful and exotic destinations are useful but in a competitive global market they are not enough to persuade adventurous tourists to spend time and money getting there,
Video for tourism, especially for a country that is vast and still shrouded in mystery, needs a compelling story to engage potential travellers.
Working closely with our Chinese partner, Mendip Media has shown the benefits of commissioning high quality western orientated tourist video to the heads of provincial tourism.
The western sensibility and understanding of the cultural nuances of an audience exposed to alternative social media influences is invaluable in promoting destinations and creating fresh narratives for new markets.
Tourist videos created by Mendip Media to promote Chinese provinces and commissioned at a government level are being used in west facing social media feeds to great effect.
The videos are also used in sector specific delegations from China to the west to promote tourism at a provincial level.
Combining high quality tourist video within a targeted social media campaign has substantially increased exposure and inquiries about specific Chinese tourist destinations from western tour operators and individuals.