Christmas Food Rituals

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Ready for the Fattening

Ready for the Fattening

When exactly is the first day of Christmas?

I forget.

Google tells me it is 25th December not 12 days before on 13th.

Advertisers think that any date from November 1st may fairly be represented as the first day of the Christmas period.

And food retailers are generally out of the blocks at the get go to grab audience share.

The season of good will certainly brings with it food mania.

For nearly two months people are steadily buying and hoarding stocks of food from shelves overflowing with branded Christmas goods.

The stats tell the story

  • 9875 tonnes of sprouts are consumed in December each year
  • 7 million mince pies left for Santa Claus by children in the UK on Christmas Eve
  • 25 million Christmas puddings consumed in the Christmas period
  • 40 per cent is the increase in alcohol consumption in Britain in December
  • 600 million units of alcohol are consumed by Britons during December
  • 35 million bottles of wine consumed in the Christmas period5
  • All this extra food consumption means that the average person could put on an extra 5lbs (2kg) in weight

The solemn fattening up of the Christmas flock is ritualistic and driven by hard-nosed sales motives to get us to spend and buy as if our lives depended on it.

And we acquiesce because let’s face it, even if we have reservations about minced pies, Christmas puddings, turkey and stilton, we still have a smidgeon of awe about the event – whether it’s the children’s excitement,  a remembered carol, the first sip of mulled wine or just the habit of a nation indulging.

It does tell us one thing though … Christmas is one the most successful marketing inventions ever.

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