Brief: New Wave required conversion of 30 learning topics from a successful paper-based primary school teacher training manual into online video modules.

The module videos make up a global teaching package selling English teacher training methodology to mass markets in Asia.

Each module is recorded in English and subtitled in 5 different languages.

Solution: Classroom Go worked with New Wave to turn its manual into scripts to produce videos of between 2-5 minute.

The scripts were filmed with a professional presenter in the studio and on location at a working primary school.

The bite-sized videos aim to instil the topic lesson first through a teacher led piece-to-camera with additional post-production graphics and then demonstrate the teaching elements in practice.

The video combines both classroom teaching and practical application in one module and has the benefit of being available on-demand for the learner.

ROI: Some 17 British independent schools currently run 36 schools in China.

The oldest, Dulwich College Shanghai Pudong, opened in 2003. By 2022, it is expected that Harrow will have 11 schools in China, Dulwich College will have eight and Wellington College six, with 15 more schools planning to enter the China market for the first time over the next few years [source: https://thepienews.com/news/british-independent-schools-china/].

English education, its principals and methodology, is a growing market in Asia as a whole, where online courses are standard.

New Wave’s online English education offer is being licenced not only for China but for markets as far afield as Dubai and Vietnam.