So the company, or at least a particularly keen employee, has a Twitter account, through which company messages are seeded into the Internet.
But what’s the next step? It’s important to think about Twitter in the same creative way you think about every other element of the corporate marketing strategy.
Of course, that might mean handing the day-to-day running of Twitter over to a marketer.
But before you do that, consider some of Twitter’s success stories.
@CleverAccounts has some great examples of thinking outside the box, within 140 characters, to announce, recruit, share and sell.
And if that doesn’t get your creative juices flowing then give us a call – maybe we can help.