These days the season of mists and mellow fruitfulness has given way to the season of conferences and expos!
I’ve been at a frantically busy event in London to see how the supply side to ecommerce is fairing. It seems to be very alive and very well. This is good news given the gloomy predictions we’re constantly hearing .
The Ecommerce Expo at London’s Olympia is a two day essay about how the world of retailing is changed and changing again. With over 500 exhibitors selling everything you could possibly want to make the transition from high street to online, it’s quite an eye opener.
The buzzword is mobile … if the consumer is not already doing it, they will in the next 5 years be using their phone to get retail information and to buy stuff.
Shopping walls are the next big thing in retailing, with customers using QR codes on mocked up pictures of products to buy them for delivery to their front door.
And with healthy stats to back up all the talk – for instance the UK based Centre for Retail Research forecasts online sales in Europe growing by 18.7% even in this time of squeeze – the web is the place to be for product marketing and, of course, product video.