Is video the real winner in the new digital landscape that’s thrust its way into being in the past decade? PwC endorses this view in the latest annual ‘Global Entertainment and Media Outlook Report’, stating that “today’s entertainment and media companies need to do three things to succeed:
- Innovate around the product and the user experience
- Develop seamless consumer relationships across distribution channels
- Put mobile (and increasingly video) at the centre of their consumer offerings”
If video has made its way from the periphery of digital content marketing to its centre, then digital commissioners need to get to grips with the processes that are necessary to create sustainable, high quality video content that matches all their other assets – photography, copy, audio, design.
Video should no longer be a marketing afterthought, scrambled into the mix at the last minute, but a serious undertaking that consumers expect as part of the brand offering.
Yes, it requires a budget and oversight from the marketing team, but as the stats keep telling us, when it’s well conceived there is no better way to grab customer attention than a great video.