In terms of video production, the one format that’s migrated smoothly from TV schedules to online channels is the cookery show or variants thereof.
There are multiple TV programmes and thousands of online videos dedicated to food.
Just goes to show the enduring fascination we have with the subject, but watching Food Busker John Quilter cook up a baked salmon curry on his porta stove or Nigella sprinkle a little magic on her Focaccia must be mesmerising in the true sense.
Viewers may be spellbound by the recipes and healthy eating advice, but does this actually change eating habits?
Figures released by DEFRA show that Britain’s eating habits have altered since the 1970s, but they also confirm that despite the hundreds of cookery shows and thousands of recipes on hand, chips and pizza are still our favourite national foods.
Sadly TV chefs don’t seem to have improved eating habits in the UK where spag bol, fish fingers and ready-meals are still what most people eat, most of the time.
The mighty effort the worthy generation of TV food personalities, Jamie, Hugh & Heston, has not moved us.
It remains an uphill struggle to covert the average Brit into an aspirational cook.