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Education, Education, Education or Not

12th November 2012
Mendip Media
Viewed 10 times

So we make video.

Sounds pretty simple in the days when video cameras, DSLRs and editing kit has never been so accessible. And that’s what the majority of companies say when I go to see them – “well, how hard can it be?”

I know that when I want a new t-shirt I can either make it myself, even though I don’t have any sewing skills or a sewing machine or even know where to buy t-shirt material, or I can buy it from a store at a reasonable price and it will not necessarily fall to bits when I first wash it. Option one will take me time I don’t have and option two will hit me in the pocket.

It’s true that when you need things you generally go somewhere that has the know-how; and are not surprised if that expertise costs.

It seems in our game though, making a video, which is somewhere between authoring a story and delivering a digital file, is supposed to be something that happens without process, as if getting a camera out and pressing record is the end game.

We’ll keep trying to educate the market, but here’s the thing – in other industries you don’t need to tell the punter how cheese is made, you accept that there’s more to it than a bucket of milk.

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