Native Video Means More Engagement
Video producers love to be commissioned to make multiple native ads for specific social media sites like Instagram, Facebook or Twitter.
It’s a truly creative challenge to work within the parametres and context of the platform and to let rip with a brand message.
And now evidence of the power of native advertising shows just how much it’s helping to shape consumer behaviour around a brand message.
eMarketer is predicting that spending on native ads will reach $5.7 billion in the US this year.
What does this mean for brand marketers?
In the first instance they will have to look beyond You Tube for video content distribution. Native ads must be created for and delivered in-platform.
You Tube videos cannot be embedded into Instagram, Facebook or Twitter.
Above all the move to native advertising means more budgets and resources will be required to produce quality, engaging video content.