There’s no doubt that sustainable video production needs both an explosion of creative input and a sober dose of organisation. The two sit side by side, but rarely co-exist in one person. That’s why a team with different skills is stronger and more robust than a single video operator.
Inevitably as the workload grows and relationships with clients mature, the organisational side starts to get bigger. If an agency isn’t careful it can lead to a dulling of creativity.
There’s a danger we forget that the basis of a video production business is to creatively blend moving pictures and sound into a story.
So within the team forging a practice of examining output and watching other work together is really important. The aim is always to foster the creative and keep the directors, camera crew and editors inspired to get better and push further.
New business will be lost and won on the basis of how good a team is … price is important but the ability to deliver outstanding results consistently will develop an agency’s reputation.
The mix between the talent and the backroom is key to success, so lest we not forget viva the Collective – long may it be the best way to produce results that outshine the rest!