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Heinz sells Ketchup on Facebook

16th March 2011
Mendip Media
Viewed 12 times

Social media and grocery shopping are not really in the same area of our minds at the minute – there is little or no overlap between the two. I find ordering the supermarket delivery from Sainsburys every week online a slightly clunky task, although the interface has improved enormously recently.

But Heinz is hoping to break the mould by selling direct to the customer via Facebook. A new limited edition version of tomato ketchup (with balsamic vinegar – and limited to more than 1m bottles no less) is being offered first to 3,000 Facebook fans of Heinz UK.

First, you have to ‘Like’ the page – then you can order a bottle before it’s available in the shops.

When it arrives in the post, we’ll let you know how it tastes!

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