We want happiness to permeate everything we do.
We want to keep smiling in the teeth of unrealistic demands, low budgets and impossible deadlines.
Above all we want to keep our clients happy.
But you know, sometimes it’s just not possible to lie down and roll over.
There is definitely an art to account handling and rule one is to get the pricing right from the get go.
Add everything into a quote that conceivably needs to be covered and if pushed, scale back. The worst faux pas is to add more to an invoice than originally quoted, even if more time and more resources have been used at the client’s bidding.
Times are tough, especially in agencies where competition is as fierce as ever and the bosses of the inhouse big brand marketing teams are squeezing the living daylights out of margins. The agency job to manage its client and buy in specialist resources is a juggling act.
So, keeping the relationship sweet and the bottom line transparent, is number one priority for the account manager. But never be afraid to speak of money and always be honest.