There are still those who don’t believe in the power of online video to alter consumer behaviour.
Insisting on yet more specific analytics to prove a case that was done and dusted half a decade ago, they represent a minority of business managers, including remnants of a stubborn club who don’t believe social media works either.
In a quarter when Audi announced that following the launch of three new videos on car finance, visitors to the finance section of its website increased by 82%, it seems hard to argue against video as a form that truly engages, interests and explains complex subject matter in a digestible way to a majority of people.
And provides a call to action that results in purchase.
It’s true that on the whole the unbelievers are confined to some B2B leaders, who can’t see how social media, let alone online video, can help them interact with potential customers.
This will change, even in the last dusty corners of businesses that believe they’re immune to the seismic shifts the Internet is making in selling behaviour,