Twitter continues to grow at an eye-watering rate. The number of visitors is up 1,500% on last year, with 300,000 new accounts every day – a total to date of 105m registered users and 180m unique visitors.
These figures were unveiled at Twitter’s first official conference, last week.
But a very popular search term in Google is still “I don’t get Twitter”.
The truth is that Twitter’s greatest strength is also its greatest weakness. Most social networking sites replace some form of offline medium in the online community. Facebook threatens the old fashioned address book and photo album – Flickr, the latter. YouTube means you don’t need videos, Spotify is an alternative to CDs. Wikipedia is the new encyclopoedia; Blogs are akin to books and ultimately, emails have replaced letter-writing.
But in this context, Twitter is a new animal. Microblogging isn’t quite blogging, nor is it newsletters – it’s almost conversations, almost IM. In fact, it’s elements of all of those things, but interpretation is down to the user.
New users of Twitters see different tweets doing different things – imparting news, opinions, calls to action and status updates as mundane as “Eating a piece of toast” or as compelling as “In recording studio with Simon Cowell. Wish me luck!”
Twitter has no single purpose, unlike Facebook, LinkedIn, YouTube and Flickr. Ask us if you’d like to know how it could work for you.