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Instagram: A Way to the Millennials Heart

19th February 2016
Mendip Media
Viewed 15 times
Less is More

Less is More

Blink and you miss it, but at 15 seconds an Instagram video is almost too long for the Millennial attention span, which is apparently only 8 seconds long.

Vine videos at 5 seconds are probably a little too short even for the Millennials, so Instagram is really the place to put videos you want the under-30s to see and share.

And boy do the stats bear this out, which is why Instagram adoption is at 85% among top brands.

  • 80 million photos are uploaded to the application every day
  • 3.5 billion interactions daily are reported on the site
  • in the UK there are 14 million monthly active users
  • Forecast estimates Instagram’s mobile ad revenue at $2.81 billion by 2017

Over the last 4 ½ years, Instagram has gone from a social network known for selfies and food photos to a platform brands are leveraging to deliver meaningful messages, tell stories and engage with consumers.

The greatest interest in Instagram is with that hard to reach, anti-advertising, online savvy crowd of under-30s.

So as businesses look to grow new brand advocates and potential customers, it seems that this cheeky, on-mobile, image app offers a real opportunity to grab some Millennial attention.

*Drum Article ‘Is Content Marketing the only way left to millennials’ hearts?’ by Tanya Korobka

 

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