Less is More
Blink and you miss it, but at 15 seconds an Instagram video is almost too long for the Millennial attention span, which is apparently only 8 seconds long.
Vine videos at 5 seconds are probably a little too short even for the Millennials, so Instagram is really the place to put videos you want the under-30s to see and share.
And boy do the stats bear this out, which is why Instagram adoption is at 85% among top brands.
- 80 million photos are uploaded to the application every day
- 3.5 billion interactions daily are reported on the site
- in the UK there are 14 million monthly active users
- Forecast estimates Instagram’s mobile ad revenue at $2.81 billion by 2017
Over the last 4 ½ years, Instagram has gone from a social network known for selfies and food photos to a platform brands are leveraging to deliver meaningful messages, tell stories and engage with consumers.
The greatest interest in Instagram is with that hard to reach, anti-advertising, online savvy crowd of under-30s.
So as businesses look to grow new brand advocates and potential customers, it seems that this cheeky, on-mobile, image app offers a real opportunity to grab some Millennial attention.
*Drum Article ‘Is Content Marketing the only way left to millennials’ hearts?’ by Tanya Korobka