Invest to survive as my old grandpa used to say, and despite the cold winds of recession blowing us into an uncertain winter, taking his advice we’ve spent a lot on new kit this year.
And we’re switching from tapes to cards at the moment, which means not only different cameras but new ways of working.
Although, we’ll probably be tapeless within a year, we’ll have to keep our older technology, such as digitisers, so that we can still access our tape archive – that is unless we want to put it all on hard drive.
The outlay on equipment, just to keep up with the changing technologies, on top of expansion, is tricky enough to fund organically, but what makes it harder is a lack of understanding from the marketplace about the costs involved in producing video in a sustainable business model.
Although it’s probably a gripe common to most businesses reliant on good, up to date machinery, somehow the understanding of what’s involved in our sector seems to be hazier than most.
As a result, I aim to get more information about the filmmaking process out there in the next few months. Watch this space!