We’ve been saying it and doing it for a long time now – but when you are trying to drive your brand forward in a cost effective manner, the only thing that makes sense is to use all the channels to a target audience and create content that cuts across the lot.
It’s no use doing it willy-nilly – the whole thing needs to be orchestrated and integrated. So a marketing plan that embraces the different platforms from web to print and content types from video, animation and press release is the key to making the message go further.
For us it starts with the online vibe and ripples out into a myriad of different channels like water trickling into the consciousness of those ever vigilant consumers, thirsty for funnier, more compelling, wittier content into which we slip the message.
It might sound hackneyed, but content is still king – only nowadays, as the pace of consumption increases and those distribution networks grow, the king is deposed and re-crowned at a terrifying speed.