There is communication and there are videos, words, photos that fizz around like a million tiny bees that don’t connect with anybody or anything or indeed mean anything at all.
Despite more media everywhere, especially on the internet, are we more connected or more informed?
The mountain of stuff that is churned out every day onto the web and through pervasive media can seemingly be ignored but it does have an alarming downside.
As consumers (or not) of this mass media, we are less and less able to distinguish the good communication from the bad and the ugly; it’s hardly surprising that ‘fake’ news has become part of the political discourse.
So how to make true communications stand out?
Using the right tool helps, and video is the right tool for our increasingly mobile age, but caring about how the message is crafted with a strong story and skilful deployment of video resources helps to create work that means something to an engaged target audience.
At Mendip Media we know this because we’ve been keeping an eye on our client’s analytics and can show direct correlation between the video we produce and engagement with a target audience that leads them to an action.
The point is a client’s video is not any old footage spliced together by a machine, but a true reflection of their product or service; it is a one-off crafted message that takes time, effort and tries to capture the essence of the thing.
By all means keep bashing out the tweets as if volume of words and images alone will attract a person’s attention; increasingly this wash of social media stuff is meaningless, disconnected and shrill in its sloppy effort to say something.