There’s been a lot of scepticism in the press lately about Twitter, with concerns that it has been declining and that people have been losing interest. But the figures suggest that the opposite is true.
Growth of the Twittersphere has not been as high as 13% since March 2009, but it is still growing.
Many journalists have pointed out that Twitter is still a minnow compared to Facebook, but this is like comparing chalk and cheese.
Twitter has a different purpose in life to Facebook – it is a collection of blog headlines, whereas Facebook takes on the role of online diary and photo album. Twitter’s growth has been in part down to the ability to get into the mind of its celebrity users. And you wouldn’t go on Facebook to follow a celebrity – many famous faces have learnt the ins and outs of the site’s privacy settings the hard way.
Twitter remains unique and unchallenged in the microblogging market.
But part of the reason why its monthly growth may have slumped could be down to the lack of instruction given to new members, drawn in initially by companies calling to…
‘Follow us on Twitter’, or
‘Retweet to win a prize’
But we know that those using Twitter are more engaged than before – the average user is following 4 times more people than 6 months ago, has almost 6 times more followers and has quadrupled the number of monthly Tweets.
Other research from HubSpot identifies that the vast majority of Twitter users still have fewer than 100 followers and follow fewer than 100 themselves.
Finally, here are some statistics about the number of tweets per day, from Twitter themselves. In 2007, this number was a mere 50,000 per day. As of today, this figure is over 50m – or 600 tweets every second.
The truth is that, while Facebook is a living record of our daily lives, the first home of microblogging is still Twitter. It’s the place to share articles without having to write lengthy prose. It’s the place to dip in, make your feelings known and dip out again. Put simply, it’s a less time-consuming, less engaging platform than Facebook. And often, that’s exactly what we need.