The benefits of video as a training tool are too often assumed to be self-evident.
Video can be delivered over the internet and is therefore a centralised method for distributing demonstrable skills and knowledge.
Learning can therefore be updated and replaced regularly and simply with a built-in cost efficiency over paper-based learning tools.
Video is engaging and can show practical demonstrations in real-life environments which saves on a cohort of trainers, who themselves need the training both in the work place skills they are to demonstrate and the ability to teach.
Video training can be viewed by individual employees when it suits them from multiple locations on multiple devices, which means an efficient implemented
Whilst all of the above is true and HR should always consider video as means of delivering training, the implementation of video programmes is far from a panacea for quick and easy teaching on the cheap.
Uploading videos to You Tube doesn’t really cut it if you want to find out if the work force have watched and understood the training lesson.
Developing a training website for video content, with a login system and questionnaire assessment software for hundreds of employees is of equal importance to the video content for a properly implemented training package.
Once the website is there, the training packages then need development, with the video content – scripts, storyboards, production – aligned to the learning outcomes. This means the video producers and trainers should always work in tandem to develop specific material for specific packages.
There is no getting away from the hard fact that client time and input is vital to making the video content work as a training tool.
The video producer is not a specialist in the skills that are being demonstrated in a training package but IS a specialist in creating the look, feel and clarity of a module. It is the client who knows what messages they want to convey and what skills, services and behaviours are prevalent in their workplace.
Mendip Media has produced many large scale training programmes.
The least successful was when video content was commissioned as an afterthought to the training website.
The most successful and best videos have been training dramas, which recreate workplace scenarios that employees recognise and that can be distributed either via training websites or used in workshops. These videos not only have the benefit of being useable both as online and classroom material, but they have high engagement and therefore memorability value.
Video content is a proven way to skill up a large workforce, but it only works as part of a larger strategy to deliver training.
Long term partnerships with video providers or the creation of an in-house video team are recommended to create the very highest quality training content as well as a commitment from HR to require its training staff to be closely involved with the video production process.