The ‘Facebook for business’, LinkedIn, has redesigned its groups functionality, so that it looks even more like Facebook.
‘Starting a Discussion’ and ‘Adding a News Article’ will be combined under a single ‘Publish’ button, which then allows commenting, liking and sharing. You can follow those involved in the discussion without being explicitly connected to them.
The groups function on LinkedIn has been around for a long time, but it’s always been clunky, hard to use and not as engaging as Twitter or Facebook, meaning that people tended to use these platforms instead. What’s interesting is that LinkedIn hasn’t copied either of these sites, but found a third path – they’re calling it Groups 2.0.
The changes will take place over the next few weeks, but here’s a preview:[youtube=http://www.youtube.com/watch?v=F5CF1FEm_oA]