Some might have you think that knocking up a video is the same as cooking a quick comfort meal, and as much as I love omelettes there’s more to producing a video than cracking together ingredients and applying heat.
Depending on what a client is after, the outcome is a carefully managed process that requires experience and creativity.
The more I do it (and I’ve been at it for over 20 years), the more I get that video is not about point, shoot and bash out in a software programme on a computer, but really it’s about understanding the medium and how the various parts of the procedure meld and fit.
This means knowing how to piece together a fairly complex jigsaw of ingredients, that require project time, team building, people management and tools fit for purpose.
If you want a video that is customised to a brief and properly fulfils a marketing need then omelettes are not the answer.