19 Aug 2019

https://www.lakeland.co.uk/72388/Lakeland-Pasta-Machine-Chromed-Steel Marketing marmite Is video a powerful influencer in consumer purchasing decisions or is product video an expensive red-herring? Given the tsunami of statistics surrounding product video you’d think this is a trick question. The evidence shows that video in the right place in the consumer buying journey can…

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17 Jul 2019
Video Is More Than a Marketing Tool

For years now I’ve blogged about video as one of the most versatile and important content engagement tools for marketers. But I realise I’ve been missing the main point. Video and animation is more than a marketing tool. Sure it does the job admirably for those visual content producers…

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25 Jun 2019

It seems everyone from Unilever to Lego is at it. Rationalising outsourced agency relationships. And bringing a lot – and I mean a lot – of content production inside business operations. Is this a cyclical re-evaluation of outsourcing? Yes. But it also reflects the times we’re living in. Heightened…

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10 Jun 2019

Can we imagine the online world without video content? Once upon a time not so long ago video on the internet was just an endless buffering icon that burnt the eyeballs. A large data package containing moving pictures squeezing its way along copper wires to connect with codecs unfit…

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22 May 2019
Visual Communication

A video is a moving photo, right? Wrong. Oh so wrong. Professional photographers and videographers know this. But clients commissioning and paying for content constantly conflate the two outputs. To be fair, the confusion is compounded by photographers confidently offering videography as a service. Many photographers are excellent videographers….

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13 May 2019
Choosing a Video Type

The term ‘video’ has loosely come to mean any video type from high-end movies to user generated Snapchat selfies. That being the case, video is pretty much continuously uploaded and consumed on the internet. According to a 2019 report, 300 hours of video upload to YouTube every minute. And…

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29 Apr 2019

Video production is a rapidly growing sector. Those of us working in it have a duty to explain the complexity that goes into making a good marketing video. Our clients have a right to know where their hard earned cash is going. And it’s not enough just to outline…

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17 Apr 2019

What is it about photography and video that keeps us all riveted to images of food? I’ve written before about food porn, which M&S so brilliantly exploited and then parodied in its adverts in the noughties. But on reflection I’m not sure that watching food being turned into something…

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12 Apr 2019
Strategy Chess Game

Without going into all the statistics on why video is a must have in any marketing strategy whether for online or offline (presentations, display, internal comms), I want to zone in on video strategy. Video and/or animation is a high value purchase for marketers in relation to other marketing…

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05 Apr 2019

Video might be a visual medium, but it comes laden with cultural baggage. That requires some skilled translation in an international market. But video is more than visual content, with audio (both musical and spoken) and graphics giving shape and meaning to the creative output. There are a lot…

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