26 Feb 2019
Upwards Graph

How does video add value to your business offer? Video – like other marketing assets – requires robust ROI measurement. And one of the metrics, alongside video’s impact on sales, must be its influence on a brand’s image. Videos tend to last a little longer in the social media…

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18 Feb 2019

So you want to make a video, but there’s an immediate obstacle. A lack of knowledge of where to go and how to commission this sort of marketing asset. It’s something that’s particularly evident in the B2B arena. Anxiety often stalks commercial video projects. Especially in progressing from the…

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11 Feb 2019
Video Marketing P+De

Video is a serious marketing tool for brands and organisations. This is not wishful thinking. It’s a statement of fact. Viewers watch more than 500 million hours of videos on YouTube every day. More video content is uploaded in 30 days than the major television networks have created in…

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17 Aug 2017

Why include video strategy in the annual marketing plan? Most businesses tinker with a little video around the edges, paying lip service to the 5 billion videos watched on YouTube every day, but if you asked the majority how the video is integrated into their overall marketing, few would…

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10 Aug 2017

In an increasingly disposable social media multiverse, with attention spans shrinking and options for content expanding all the time, it seems the shelf life of a video has been reduced to a single news cycle – just long enough for a momentary wave of popularity or ‘trending’ before being…

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03 Aug 2017

Mendip Media’s video studio marks 2-years of production this month. We knew that when we first set eyes on a couple of dusty wine warehouses in Bedminster that not only did the property have good provenance but it was ideal for a growing video production agency in need of…

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25 Jul 2017

Recipes are our love of making food into something greater than the sum of its parts, and recipes have long been fuelling great swathes of internet content. They are one of the great staples of the thousands of hours of video content that gets uploaded every day. Video recipes…

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21 Jul 2017

Animation is ubiquitous and like its sibling motion film, it is a relatively young art form that packs a mighty punch. This year sees the 80th birthday of one of Hollywood’s seemingly most enduring of stars – Snow White. The film and its characters, songs and style have settled…

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06 Jul 2017

Comfort food is a strange thing. Lovingly prepared, 24-hour, rare breed roast pork in Somerset cider. Long strips of perfect crackling. A generous dollop of cauliflower cheese and stacks of crisp, gorgeous roast potatoes – fluffy on the inside, of course. And beautifully reduced lashings of gravy, perfectly seasoned,…

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27 Jun 2017

There are few things that baffle script writers more often than feedback from clients. Whether this comes from a Hollywood studio or corporate marketing department, interpreting a client’s thought process requires a unique combination of skills. In the 1960s, the writer of a sci-fi movie featuring aliens on a…

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