05 Apr 2019

Video might be a visual medium, but it comes laden with cultural baggage. That requires some skilled translation in an international market. But video is more than visual content, with audio (both musical and spoken) and graphics giving shape and meaning to the creative output. There are a lot…

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26 Mar 2019

Video is now a key marketing tool for all channels, online and offline. But producing the right video content for the right platform is often an expensive up-front cost. So how can purchasers make their video commissions most cost effective? 1. Consider your video content strategy First and perhaps…

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19 Mar 2019
Camera Operator and Director Reveiw Scene

In 2005, college kids in California quietly revolutionised video. By piggybacking on internet innovations in video delivery, YouTube’s first video was born and the world changed. ‘Me at the zoo’ was a before and after moment. Before, there was analogue TV and cinema. After, there was online video. Long…

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13 Mar 2019

Can product video keep up with large retailers’ ever-changing ecommerce stock inventories? It is hard enough to write up product descriptions and get photos taken. Let alone create a video for each new product. Especially when the product range is very large. But almost 50% of internet users look…

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06 Mar 2019

Outsourced video content production is a considered purchase. High-quality product video will give a better rate of return in brand and sales conversion than ad-hoc user-generated video. But one thing is for certain, video marketing – whether in-house or outsourced – requires strategy and budget. It is no longer…

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26 Feb 2019
Upwards Graph

How does video add value to your business offer? Video – like other marketing assets – requires robust ROI measurement. And one of the metrics, alongside video’s impact on sales, must be its influence on a brand’s image. Videos tend to last a little longer in the social media…

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18 Feb 2019

So you want to make a video, but there’s an immediate obstacle. A lack of knowledge of where to go and how to commission this sort of marketing asset. It’s something that’s particularly evident in the B2B arena. Anxiety often stalks commercial video projects. Especially in progressing from the…

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11 Feb 2019
Video Marketing P+De

Video is a serious marketing tool for brands and organisations. This is not wishful thinking. It’s a statement of fact. Viewers watch more than 500 million hours of videos on YouTube every day. More video content is uploaded in 30 days than the major television networks have created in…

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17 Aug 2017

Why include video strategy in the annual marketing plan? Most businesses tinker with a little video around the edges, paying lip service to the 5 billion videos watched on YouTube every day, but if you asked the majority how the video is integrated into their overall marketing, few would…

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10 Aug 2017

In an increasingly disposable social media multiverse, with attention spans shrinking and options for content expanding all the time, it seems the shelf life of a video has been reduced to a single news cycle – just long enough for a momentary wave of popularity or ‘trending’ before being…

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