Mendip Media has been awarded the contract to promote Somerset as a business destination to companies in London and the South East, through online marketing and short films.
Initially funded by local authorities and supported by the private sector, the agency is majoring on a number of target sectors.
Part of the task ahead is to challenge existing perceptions about the county – perceptions that include cider, the Wurzels and country lanes filled with sheep.
Somerset is, in fact, a diverse and modern county, with a large and mature high tech industry presence (including world-leading aerospace, energy, environmental and motor) and a strong business network.
With high-speed broadband, excellent road and rail links (it’s under two hours from London) and good schools, it’s an obvious lifestyle choice for many jaded Londoners.
We’re looking forward to working with the team at Into Somerset to build on the county’s strengths through Web 2.0 and social media, and encourage inward investment in one of the leading regions in Great Britain.