You can’t move for the M word; it’s everywhere. Mobile, it seems, has truly come of age and according to an in-depth report by the Drum sales on phones and tablets are set to soar over the Festive Season.
But what does this mean for retailers? For those with the vision and the budget, multi-channel selling is opening up new markets and keeping bright, technologically savvy customers in the loop. All platforms are open for commerce – bricks & mortar, ecommerce websites, tablets and smart phones
And where the market leads so the marketers follow. If retail demands its sales effort crosses platforms, then so too the advertising that accompanies this drive.
In this new retail reality, video sits at the cross roads of the marketing enterprise.
Video seamlessly provides the links and bridges that take a shopper on a trip through the multiplatform, multichannel world of retailing.
As this Mendip Media produced Lakeland product video proves, video content is no longer a nice-to-have, tacked-on after-thought for the website; it’s the pulse of the marketing journey, at home on every social media network and truly functional ecommerce site.